BRAND STYLE GUIDE
Welcome to the We Heart Our Lives
Brand Style Guide
This guide will be your main reference point to building trust between you and your audience by delivering a consistent and cohesive message.
The Mission: short-term
We Heart Our Lives is a talk-show and online platform established to empower its community by focusing on emotional, mental and spiritual health.
The Vision: long-term
We Heart Our Lives aim is to shed light on how loved ones can be of support and provide reprieve for those suffering and create a community of support amongst each other.
Logo
The following is the logo guide for We Heart Our Lives.
From its basic shape, color variations, and the do's and don'ts of logo use.
Horizontal Version
Vertical Version
Color Variations
What not to do
(Guides apply to both horizontal and vertical versions of the logo)
Parts of the logo will not removed or isolated from original version.
The logo may never appear in unapproved colors
The logo may never be compressed or condensed.
The logo may never be placed over conflicting colors or patterns.
Parts of the logo may never be resized.
The logo may never be outlined.
The logo may never be obscured.
The gradient may not be applied outside of its original placement.
Color Palette
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The following is the brand color palette specifications. This includes RBG and HEX codes, Pantone (useful for printing and exact color-matching purposes), and gradients.
RGB and HEX Codes
(Primary colors)
RGB: 5,38,66
HEX: #052642
RGB: 56,93,124
HEX: #385d7c
RGB: 230,117,119
HEX: #e67577
RGB: 243,227,206
HEX: #f3e3ce
RGB: 247,247,226
HEX: #f7f7e2
(Alternate colors)
RGB: 201,128,103
HEX: #c98067
RGB: 221,169,155
HEX: #dda99b
RGB: 243,227,206
HEX: #f3e3ce
RGB: 247,247,226
HEX: #f7f7e2
RGB: 150,28,30
HEX: #961c1e
RGB: 188,44,42
HEX: #bc2c2a
RGB: 212,89,95
HEX: #d4595f
RGB: 230,117,119
HEX: #e67577
RGB: 5,38,66
HEX: #052642
RGB: 56,93,124
HEX: #385d7c
RGB: 81,127,158
HEX: #517f9e
RGB: 102,164,198
HEX: #66a4c6
Pantone Colors
Pantone
2965 C
Pantone
P 108-14 C
Pantone
P 57-13 C
Pantone
P 31-1 C
Pantone
P 163-1 C
Gradients
Prism Gradient
Underline Gradient
Typography
The following is the typography design used for the brand. From Logo typography, primary font family and web fonts.